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The Caffeinated Enlightenment💡 of 18th-Century Europe🌍
The keyword of 18th-century European coffee culture was 'contradiction.' Historical evidence regarding the great musician Bach reveals his personal dependence on and passion for coffee, yet he maintained restrained public silence under conservative pressures—refusing to openly express his fondness. In stark contrast, modern coffee lovers can freely savor diverse coffee varieties and openly proclaim their passion. How profoundly fortunate we are!

AASTA’s editor │Ah Ching
Sep 181 min read


The Coffee "Golden Belt" 💫 on the Map🗺
Which areas are included in the 'Coffee Golden Belt' on the map? What flavor characteristics do the coffee beans from this belt produce? And coffee from which region might suit your palate best?

AASTA’s editor │Ah Ching
Aug 202 min read
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